Ethnography
Meets
Entrepreneurship.

From the field. With the flux.
For real impact.

We are entrepreneuring ethnographers, or ethnographic entrepreneurs, or anywhere in between. We share stories from the field to be translated into scientific argument, and stories of the field about the ethnographer, and the ethnographic experience.

Recent muse

About us

The Ethnographic Entrepreneur

Enlin Zhou is an entrepreneur-turned PhD student exploring the domain of entrepreneurial embodiment, identity, and resilience through ethnographic methods. Previously trained as a strategist, Enlin has nearly twenty years of experience bridging deep insights with cost-efficient execution for the greater good, possessing a rare blend of strategic rigor and creative flair to surface deep insights for sustainable businesses. Enlin welcomes conversation about enactive or embodied ethnography, entrepreneuring process and social impact venturing. He is also open to consultancy engagements in Europe and China.
The Ethnographic Entrepreneur